Generation Brands re-aligns Monte Carlo brand within Murray Feiss Company Evanston, IL, June 27, 2011 – Generation Brands, parent company of leading brands Monte Carlo Fans, Murray Feiss Lighting, Sea Gull Lighting, LBL Lighting and Tech Lighting, is pleased to announce its Monte Carlo brand, formerly managed by Sea Gull Lighting, will now be managed and available through the Murray Feiss company.

The migration of the Monte Carlo brand to Murray Feiss is part of Generation Brands’ vision to build efficiencies across its branded portfolio of products. Through this strategic alignment, Monte Carlo will be able to better service its showroom customers as well as create complementary lighting and fan product designs across the two brands. Effective January 2012, customers will be able to order both Monte Carlo and Murray Feiss brands on one invoice, receive one shipment and pay one bill.

“We are making this strategic move to enable our businesses to more closely focus on their core strengths and customers – Sea Gull with the builders’ market and Murray Feiss/Monte Carlo with the showroom channel,” Said Joe Higgins, CEO of Generation Brands. “We are confident this move will make our companies easier to do business with and will continue to strengthen our broad product offering for the showroom channel.

”“We’re excited to have the Monte Carlo brand available as part of the Murray Feiss offering, and we see tremendous opportunity to grow the Monte Carlo business and build upon its current success,” said Maria Scutaro, Vice President, Sales & Marketing for Murray Feiss. “This company has a strong product foundation and is a trusted brand with a commitment to quality, innovation and service.

”Monte Carlo currently offers hundreds of fans designed to complement a wide range of home décor -- from traditional to contemporary.  To find out more about Monte Carlo fans go to montecarlofans.com   

About Generation Brands
Generation Brands is one of America's leading companies serving the lighting, electrical wholesale, home improvement, home décor, and building industries.  The company has an outstanding portfolio of fashionable and functional lighting fixtures, ceiling fans, and decorative products that provide value and growth for our customers and end-users.  Our success is derived from our ability to serve our customers and end-users with superior service, leading edge design, and outstanding quality.  We continue to increase marketing investments and develop operating and product synergies that enhance our value to the many markets we serve.